• CCG

Leadership is about Communication




In an ongoing crisis, clear communication is more important and more difficult than ever before. Harvard Business Review talks in an article about the power of asking "why?" for both employees and consumers. It states that for employees asking "why" can help them understand their task for better motivation on the project. More importantly a consumer can be turned off from new action if they are not informed of the reasoning behind them.


Communicators often overlook answering why for two key reasons:

  • They assume explaining what and how is the fastest way to influence their audience.

  • They think the answer to why is so self-evident it doesn’t need unpacking.

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